As CareCru customers you can track the effectiveness of your online booking marketing campaigns by using one or a combination of the following options:
- Integration with Google Analytics
- UTM Source/Parameter/Campaign
- Cookie Tracking
- Document "referrer" tracking
All the above give you many ways to break down the online booking data down by “source”.
1. Integration with Google Analytics “event tracking”
When a patient submits a booking request, CareCru sends this to Google Analytics if you have it installed, and the event tracking set up within GA.
The events used in our code are:
- Category – CareCru Online Scheduler
- Action – New Appointment Requested
- Label – External ID > Practice Name > CareCru ACC ID (In priority order if one is not available)
For detailed GA4 set-up instructions, click here.
2. UTM Source/Parameter/Campaign
UTM Source, UTM Parameter, and UTM Campaign are all tracked, as long as these are provided to the website via URL query parameters.
Whatever is added to the URL will be stored in the respective columns in CareCru:
- utmsource
- utmmedium
- utmcampaign
3. Cookie Tracking
The following cookies are stored in CareCru:
- gaCookie
- gclAwcookie
- tymbrelFormCookie
4. Document “referrer” tracking
CareCru pulls the URLs that referred the patient to the website to book, and can also use this to break down by “source”. This is stored in Carecru as:
-
referrer_url